* By clicking on "Buy Now" you agree to accept our ", On purchase the Alibaba SWOT & PESTLE Analysis PDF report will reach you. China is the second largest E-market in the world, after the US; this acts as a competitive advantage for Alibaba. This tool is perfect for exploring more aspects of your business and to better inform decisions when it comes to strategies, action plans, and your project's next steps. Are there more positives than negatives for undertaking the project? For instance, maybe you list your threats in terms of least and most likely to occur, and divide and conquer each. When to Use a SWOT Analysis. A SWOT analysis can help you brainstorm the pros and cons of these actions, and give your team a good idea of whether to move forward with the proposed initiative. Introduction to Internal Analysis 2. While global players like Amazon and eBay are a major threat to Alibabas e-commerce segment, it also faces stiff competition from local players like JD.com and Tencent. 1. SWOT analysis is a structured process used by an organization in developing a strategic plan for goal and mission accomplishment. SWOT & PESTLE.com (2022). It is recommended that you perform a SWOT analysis regularly. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. The first stage of this is to brainstorm who your stakeholders are. Try another search, and we'll give it our best shot. What makes Zara such a popular brand? Alibaba is the largest e-commerce organization and the strongest brand operating as the leading intermediary organization in C2C, B2B and B2C segments, with 58% market share in China. You can focus on specific gap analyses including for skills, candidates, software, processes, vendors, data, and more. Will these trends affect you in a positive manner? Lawsuit against counterfeits: A lawsuit in US appeals court has accused Alibaba of defrauding shareholders. 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Segmentation, Targeting and Positioning (STP) Analysis Report. You may also see why every business needs a good SWOT analysis. Growing Demand for Marketing Services: Alibabas expansion has been majorly driven by its substantial online marketing services, subsequently, having a positive impact on the online marketing inventory. Reach thousands of academicians and corporates. As your business grows, you face more obstacles, challenges, opportunities, and projects in general. This is IKEA International Group SWOT analysis. Competitor Analysis 10. Here is a sample hospital SWOT analysis you can use as a guide when you will be making your own SWOT analysis. This was done to find the best airline based on punctuality, quality and the speed of dealing with compensation claims, where Qatar Airways What are the obstacles you are facing in the current mission? Its platform has 75% of Forbes Top 100 Worlds Most Valuable Brands. Evolving technology is an ever-present threat, as well as an opportunity! Company Background. This report is shared in order to give you an idea of what the complete Subsidiaries, Partnerships and Collaborations Report will cover after purchase. What are the advantages you have over your rivals? You may also see why every business needs a good SWOT analysis. Youre invited to take the SWOT analysis challengesee if you can complete all five steps in five days or fewer! If YES, here is a detailed Apple SWOT analysis plus competitors analysis. Porter's Five Forces Framework is a method of analysing the operating environment of a competition of a business. Professionals across many industries can use the SWOT matrix template, and you can even use it for yourself. This was done to find the best airline based on punctuality, quality and the speed of dealing with compensation claims, where Qatar Airways For example, macro-environmental factors such as changes in government policy, deregulation of markets, and the availability of new tech may be either an opportunity or a threat, depending on how it impacts you. Canada is the country of multiculturalism, gorgeous forestry landscapes, and a generous supply of oil. These are internal factors that are within your control. The SWOT / TOWS analysis of Alibaba is a framework to assess the internal and external factors that influence the companys micro and macro environment. Are there potential competitors who can give you a competition in the future? An Important Business Analysis Tool. With the tips above, you can create a SWOT analysis for your hotel and identify the initiatives that best align with your strategic goals. These SWOT examples are not exhaustive, and I'm sure you could add some yourself, but hopefully, it's enough to inspire you as you do your own SWOT analysis. Then youre ready to run a gap analysis. Is there new technology out there that could conflict with our product? November 24, 2022. What did it do to recover from a 59% drop in profit? So, it's best to be realistic now and face any unpleasant truths as soon as possible. Sears SWOT Analysis: Can it Regain its Past Glory? A SWOT analysis can help you brainstorm the pros and cons of these actions, and give your team a good idea of whether to move forward with the proposed initiative. What is the status quo? It can also be used for smaller decisions that still have an important strategic impact, such as switching your CRM software, adopting new in-room technologies, or purchasing modular furniture for your event space. All of these are examples of good reasons to conduct a SWOT analysis. For the internal environment of the country, check out the swot analysis of China. Download HubSpot's Free SWOT Analysis Template, Published: Next, list Opportunities you can potentially pursue: how can you improve your customer service? Be sure to explore whether your hotel is especially exposed to external challenges. This review is often performed in response to crisis, but may also be carried out as part of a demonstration project, in the process of taking a program to scale, or in the What do customers say about their interactions with you? Many of Apple's weaknesses hinder Apple's ability to compete with the tech corporations that have more freedom to experiment, or that don't operate in a closed ecosystem. You can keep it simple by adding the key four areas of the SWOT analysis, or you can add more blocks and deep dive into your organizations weaknesses and strengths. Strengths and weaknesses are internal factors specific to your business. Is your competitor running miles ahead of you? What messaging resonates most with your users? Free and premium plans. Large and growing customer base of TMall: TMall is the largest B2C online platform for imported goods in China. Indian government blocked more than 223 Chinese applications including TikTok in the country in Jun 2020, After an in-depth study of the swot analysis of TikTok, we have concluded that TikTok is indeed one of the worlds largest social networking and video sharing platforms. IKEA. For more information on how to do a SWOT analysis please refer to our article. Proficient Research & Development. SWOT Analysis is a proven management framework which enables a brand like Tommy Hilfiger to benchmark its business & performance as compared to the competitors. Marketers will use the SWOT analysis to evaluate campaigns, marketing channels, competitors ads, and market share. SWOT is an analysis of possibilities, opportunities and business success. It's easy to recognize opportunities for improvement, once you consider Apple's weaknesses. Register now, Complete solution for virtual, in-person, and hybrid event success, Connecting planners to venues and vendors for remarkable events, Solutions for group and transient business, Engaging, interactive virtual experiences, Manage a preferred hotel program like a pro. Alibaba's mission statement is to make it easy to do business anywhere.Alibabas Vision statement reads We aim to build the future infrastructure of commerce. Gap Analysis 5. Functional Analysis 3. Tommy Hilfiger is one of the leading brands in the lifestyle and retail sector. Customer resources for suppliers and venues. Here are three of Apple's biggest threats: Apple isn't the only innovative tech company out there, and it continues to face tough competition from Samsung, Google, and other major forces. In organizational theory, organizational analysis or industrial analysis is the process of reviewing the development, work environment, personnel, and operation of a business or another type of association. The SWOT analysis is a handy technique to analyze the present strength, weakness, opportunity, and threats alongside their impact on the current business model of Alibaba group. Opportunities could include new technology, training programs, partnerships, a diverse marketplace, and a change of government. Do you see them being poached by your rivals? What makes Zara such a popular brand? This may be the difference between success and failure. Fundamental Now that youve mapped out the strengths, weaknesses, opportunities, and threats associated with a given initiative, you need to determine how things stack up. They helped me with my custom research and delivered before time! Ask yourself these questions: What technologies do I want my business to use to make it more effective? What unique advantages does your organization have? If not, gather your employees and brainstorm: What obstacles might prevent us from reaching our social media goals? Consider these factors as advantages that your hotel has at its disposal. This report contains the table contents only. Here's a list of three we came up with: One of Apple's biggest weaknesses is its distribution network, which, in the name of exclusivity, remains relatively small. This report is shared in order to give you an idea of what the complete Competitor Analysis Report will cover after purchase. The SOAR Analysis template prompts you to consider your organizations strengths and potential to create a shared vision of the future. Which metrics have you identified that are better than average, or better than your competitors? Key Performance Indicators (KPI's) Report. As a result, SWOT diagrams can be especially useful when trying to decide whether or not to embark on a certain venture or strategy by visualizing the pros and cons. Name: Facebook, Inc. Download a free, editable SWOT analysis template. Subscribe to the Marketing Blog below. The blank SWOT Analysis template will consist of four blocks of content, built in a simple two-by-two grid, each containing one key analysis area. But, if you're anything like me, it's not enough to see a template. The 3-0 judgement by lower court has dismissed claims by holders of Alibabas American Depositary Shares and ADS call options against Alibaba. What was behind Southwests success streak? Here, I've created a sample using a free, editable template feel free to use the model yourself, or create your own as it suits your needs. Departments, agencies and public bodies Reports, analysis and official statistics. Develop business goals and strategies - A thought-out SWOT Analysis will help you and your team to identify opportunities to pursue and weaknesses to address. Take input from employees in different departments, as they'll likely see weaknesses you hadn't considered. Adding the SWOT analysis as an important step in your strategic process, you're giving yourself the space to dream, evaluate, and worry before taking action. A SWOT analysis is a simple tool to help you work out the internal and external factors that affect what you do. What was behind Southwests success streak? When to Use a SWOT Analysis. Functional Analysis 3. Rocket Internet - https://techcrunch.com/2018/05/08/alibaba-buys-rocket-internets-daraz/ It allows you to think more critically and account for mitigating factors. ur Zara SWOT analysis helps you learn why by taking a look at Zara's major strengths, weaknesses and threats. Use your own knowledge of the property, as well as staff and guest feedback, to map and include your intangible strengths alongside the tangible ones. The government is expected to build a $150 billion by 2030. Apple continues to invest a substantial amount of money in research and development for future growth and a competitive edge.For example, Apple spends $21.9 Billion This report is shared in order to give you an idea of what the complete Regulatory Outlook Report will cover after purchase. Apple continues to invest a substantial amount of money in research and development for future growth and a competitive edge.For example, Apple spends $21.9 Billion A SWOT analysis identifies and assesses the strengths, weaknesses, opportunities and threats an organization faces. Like strengths, weaknesses are also internal factors. Do you have enough investment to start such a project? It's vital to anticipate threats and to take action against them before you become victim to stagnation, poor feedback, or lost business. Opportunities are external factors, which means theyre uncontrollable and unchangeable. There's no need to start from scratch for your analysis. Do you have experience in this task (mission) before? Strong brand value with top of the mind recall: Virgin airlines enjoys a strong brand reputation and was the only British airline in the global top 10, in a survey conducted by Air Help that included 78 airlines across the globe. Your team can perform a SWOT Analysis in a variety of situations, such as when you want to explore a new business and product opportunities, decide on the best way to launch a product, determine what you can change in an existing business, release the potential of your business or use your strengths to develop opportunities. Its market Cap as of July 2018 is close to $495 Billion. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Keep reading to know more about the SWOT Analysis template. The SWOT analysis is a handy technique to analyze the present strength, weakness, opportunity, and threats alongside their impact on the current business model of Alibaba group. This Southwest Airlines SWOT analysis explains. An increase in the merchants using TMall will increase the revenue from annual service fee. PRIVACY POLICY | TERMS OF USE | Your Privacy Choices, Explore solutions for suppliers and venues, Browse and discover over 290,000 venues and vendors for free to create a successful event, Make event experiences more personal and accessible with the Attendee Hub Event App. If YES, here is a detailed Apple SWOT analysis plus competitors analysis. Southwest increased its liquidity to a record high of $14.3 billion with the help of cost-cutting measures and government aid. For example, macro-environmental factors such as changes in government policy, deregulation of markets, and the availability of new tech may be either an opportunity or a threat, depending on how it impacts you. Alibaba launched its first website with an aim to help petite Chinese exporters, manufacturers, and entrepreneurs to sell globally. Finally, evaluate your social media message, and in particular, how it differs from the rest of the industry. The next step is to prioritize them by power and interest and to plot this on a Power/Interest grid. Apple controls all its services and products in-house, and while many customers become loyal brand advocates for this reason, it means all burdens fall on Apple employees. Common weaknesses for hotels include budget limitations, lack of in-room technology, poor online reviews, lacking certain facilities, or an outdated website. A SWOT analysis is a strategic planning technique that puts your business in perspective using the following perspectives:Strengths, Weaknesses, Opportunities, and Threats. An "unattractive" industry is one in which the effect of It is cost-effective - A SWOT analysis can be performed inexpensively by your team. Apple puts dedication into its product designs. 24/7 support from Cvents internal experts. This might call for legal actions against it like Kerings in Q2 2017 even in future until they are completely removed from the portal. Apple puts dedication into its product designs. What's going on in the industry, or with our competitors, that might mitigate our success? Ultimately, a SWOT analysis can measure and tackle both big and small challenges, and opportunities, and both big and little strengths and weaknesses. Easing government regulations and newly elected government may open a way for Facebook to enter Chinas social networking market. A SWOT diagram analyzes a project or business venture by focusing on each of these factors. Cuts down my effort to surf through heaps of redundant data.-Alexandra MookiMajor in Business Administration, Carnegie Mellon University, This website has an amazing support team. Strong brand value with top of the mind recall: Virgin airlines enjoys a strong brand reputation and was the only British airline in the global top 10, in a survey conducted by Air Help that included 78 airlines across the globe. Changes in social patterns, population profiles, and lifestyles can all throw up interesting opportunities for you to take a look at. It offers online shopping platform through Tmall.com and Taobao (for non-branded products sold by smaller-unknown merchants), cloud computing and data management services through Alibaba Cloud Computing, digital media and entertainment, online wholesale market on Alibaba.com, online and mobile payment solutions through Alipay and partnership with Ant Financial Services. FBI has recently accused Amazon of selling products to the customers who are under the terrorist watch list. Chinese Governments push for AI and digitalisation: The growing protectionism in Chinese economy is helping Alibaba in increasing its penetration in the second fastest economy. Functional Analysis 3. SWOT is an analysis of possibilities, opportunities and business success. AI and the big data-driven user experience. Federal government Deliver results faster with Smartsheet Gov. A SWOT analysis of the pharmaceutical industry illustrates to upper management what the industry is excelling in, what improvements need to be made, where growth is possible and what preemptive measures need to be taken to protect Southwest increased its liquidity to a record high of $14.3 billion with the help of cost-cutting measures and government aid. Stakeholder Analysis is the first stage of this, where you identify and start to understand your most important stakeholders. It isn't number one in China, and doesn't have a very positive relationship with the Chinese government. It's likely, especially if you're prone to worrying, you already have a good list of threats in your head. 80% of online retail sale in China happens through Alibaba. A qualitative strength of Alibaba is its founder, Jack Ma; his strong presence, ideas and vision are adding to Alibabas growth trajectory. In another small-business example, a local boutique might be well known in its neighborhood, but it also might take time to build an online presence or get its products in an online store. That way you can fine-tune processes and get ahead of potential problems along the wayresulting in a smoother path and a better, tighter product. Departments, agencies and public bodies Reports, analysis and official statistics. Careful study and extensive research is performed to help understand customer needs and market trends. It financially supports small and micro enterprises through Ant financial. You can use the following in your reference section in order to give credit to the source. Due to the Spanish governments lockdown measures, only 3 of the 13 factories operated in the early months of the pandemic. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Waste Management SWOT Analysis & Matrix provide insight into strategy,internal & external factors.Buy custom Waste Management swot analysis $11.Strengths,Weakness Opportunities Threats. This is IKEA International Group SWOT analysis. A SWOT analysis of the pharmaceutical industry illustrates to upper management what the industry is excelling in, what improvements need to be made, where growth is possible and what preemptive measures need to be taken to protect There are internal factors (strengths and weaknesses) and external factors (opportunities and threats) that will need to be analyzed as part of the SWOT Analysis. Classifying the related factors of product success under the SWOT umbrella helps stockholders to identify the strong and weak points and subsequently helps to determine the right decision to turn a specific idea into a new You can find more information about the business in its official website or Wikipedias article. 1. By identifying your objective, you'll be able tailor your evaluation to get more actionable insights. Keep ahead of the game and create opportunities for growth. Transfer your elements into a grid-like matrix with four quadrants, one for each category. If you're considering a brand redesign, you'll want to consider existing and future brand conceptions. Marketing, Desk Research, User Experience. What did it do to recover from a 59% drop in profit? SWOT analysis is a structured process used by an organization in developing a strategic plan for goal and mission accomplishment. On April 4, 2022, the unique entity identifier used across the federal government changed from the DUNS Number to the Unique Entity ID (generated by SAM.gov).. In fact, Samsung sold more smartphones than Apple did in 2021, shipping 272 million units and holding 20% of the market share. Similarly to your strengths, what are the roadblocks hindering you from reaching your goals? Its because some of the customers are under the terrorist watch list of the government. Some of these benefits include: Helps to better understand your business or organization - Performing a SWOT analysis requires you to assess your internal strengths and weaknesses. Threats include anything that can negatively affect your hotel externally, such as OTA changes, shifts in market requirements, or a shortage of recruits. Consider your value proposition, brand, and customer segments to make sure that threats really apply to you and your market. Have you done anything which may lead to a possible lawsuit? Product Life Cycle Analysis 7. The SWOT analysis for Singapore Airlines presented below analyzes the internal and external environmental factors such as Strengths, Weakness, Opportunities and Threats by incorporating its 2017 results and the outlook for 2018. What areas do your competitors have an advantage on? Apple could consider creating more affordable products to reach a larger demographic, or spreading out into new industries Apple self-driving cars, perhaps? Will natural causes like weather and climatic changes give you the competitive edge? Hopefully, our SWOT template will supplement your market research and business analysis, and provide fair insights into how to optimize your products for bigger payoffs, and less hurdles. SWOT analysis works well when youre considering a change and need to know if its worth the time and money required. SWOT stands for: Strengths, Weaknesses, Opportunities, and Threats. Alibaba, through the deal, plans to expand its e-commerce empire into South Asia. Easing government regulations and newly elected government may open a way for Facebook to enter Chinas social networking market. Available at: http://businesscasestudies.co.uk/ikea/swot-analysis-and-sustainable-business-planning/strengths.html#axzz2VB9TPpjz, Interbrand (2012). SWOT Analysis for a Consulting Firm. This review is often performed in response to crisis, but may also be carried out as part of a demonstration project, in the process of taking a program to scale, or in the In case you need the complete report please purchase using the buy options displayed. Your business model: Nothing is more fundamental to who you are, what you create and sell, or ultimately whether or not you succeed. the adoption of new technology standard and government free trade agreement has provided Waste Management an opportunity to enter a new emerging market. Setting up Google Alerts for hotel-related keywords such as hotel technology and group business, Searching Google News for the latest relevant hotel stories, Subscribing to trends newsletters such as Cassandra Daily, View your competitors websites and reviews on sites such as Yelp and Facebook. If youre looking for the rest of the steps in the SWOT analysis series, find them here: Step 1: Strengths As per the lawsuit, it has concealed the counterfeiters regulatory warning which it received before IPO. Tommy Hilfiger is one of the leading brands in the lifestyle and retail sector. There are several steps you'll want to take when evaluating your business and conducting a strategic SWOT analysis. Is there good communication between your marketing and sales to ensure both departments use similar vocabulary when discussing your product? Alibaba Group is highly dependent on the Chinese markets for the lions share of its sales, hence the influence of political and legal factors play a crucial role. This Southwest Airlines SWOT analysis explains. This report is shared in order to give you an idea of what the complete VRIO Analysis Report will cover after purchase. What makes you better than your competitors? Next, think about your process: is it effective or innovative? Federal government Deliver results faster with Smartsheet Gov. Some examples can be a feature your competitor might have that your product doesnt, lack of personnel to expand one given department, or lack of internal organization or teams. These are usually external factors that arise from situations or trends outside your organization, and require an eye towards what might happen in the future. We envision that our customers will meet, work and live at Alibaba, and that we will be a company that lasts at least 102 years.Alibabas USP or Unique selling proposition is that it is the world's largest retailer, one of the largest Internet and AI organizations, one of the biggest venture capital firms, and one of the largest investment corporations in the world. In doing so, you and your team must fully understand all aspects of the business or organization and by asking the right questions, youll become better informed. Threats are also external factors that are uncontrollable. Perform a SOAR Analysis whenever you want to bring people together and encourage action. 5. Here's how we'd fill out a SWOT template, if we were Starbucks: Some small-business marketers may have difficulty relating to the SWOT's of big brands like Apple and Starbucks, so here's an example of how a restaurant might visualize each element: While a Thai or any other restaurant might not be as worried about high-level lawsuits like Apple, the small business might be more worried about competitors or disruptors that might enter the playing field. If you're examining a new social media strategy, you might start by asking yourself these questions: First, if I were a consumer, what would prevent me from buying this product, or engaging with this business? Apple can take existing products and refine them, ensuring each product offers as many unique features as possible. For example, macro-environmental factors such as changes in government policy, deregulation of markets, and the availability of new tech may be either an opportunity or a threat, depending on how it impacts you. But hopefully, the discussions and research that helped you create the framework will point you in the right direction. Using a SWOT analysis helps you identify areas your business can improve and maximize opportunities, while simultaneously determining negative factors that might hinder your chances of success. Federal government Deliver results faster with Smartsheet Gov. See all use cases; Customer Stories See how our customers are building and benefiting. Business Case Studies. The Summary report contains the SWOT & PESTLE table contents only. Strong brand value with top of the mind recall: Virgin airlines enjoys a strong brand reputation and was the only British airline in the global top 10, in a survey conducted by Air Help that included 78 airlines across the globe. Classifying the related factors of product success under the SWOT umbrella helps stockholders to identify the strong and weak points and subsequently helps to determine the right decision to turn a specific idea into a new They may present themselves through a beneficial change in regulations, the availability of new technologies to help you scale or reduce costs, competitors going out of business, or perhaps market trends that work to your advantage. Threats in the SWOT Analysis of Dior : Fad life Cycle: Companies operating in the fashionable clothing industry is very prone to the risk of changing fashion and short product life cycle of the clothes & related accessories in the industry.. Counterfeit products: Local players imitate the design and style of the premium brands which posses a great threat as it leads to What do you think the next big thing will be? There are opportunities in offering rapid-response, good-value services to local businesses and to local government organizations. Lastly, customers enjoy how easy it is to use Apple's products. Now that we've explored the nuances involved with a SWOT analysis, let's fill out a SWOT template using Starbucks as an example. To use the template, examine each category through a positive lens. Registration is OPEN for Cvent CONNECT! This section isn't about being a Negative Nancy. This Southwest Airlines SWOT analysis explains. The SWOT analysis is a handy technique to analyze the present strength, weakness, opportunity, and threats alongside their impact on the current business model of Alibaba group. It ranks 63 in Forbes growth champions. Includes template. Other significant strengths of Alibaba are strategic partnerships, broad product portfolio coupled with growing demand for wholesale and retail business; these have help in preserving its market share. Proficient Research & Development. Explore our curated library and take your property to new heights. It would be very useful for the decision making of many businesses planning to partner up with her. For example, macro-environmental factors such as changes in government policy, deregulation of markets, and the availability of new tech may be either an opportunity or a threat, depending on how it impacts you. Apple's brand carries a high level of prestige, but that level of recognition inhibits Apple from taking risks and experimenting freely with new products that could fail. See all use cases; Customer Stories See how our customers are building and benefiting. In what ways will you capitalize on the opportunities available to you? Leadership, Agile Methodology, Strategic Planning. Then invite your network to do it too. For more information, check out our, How to Do a SWOT Analysis [With Template & Examples], Pop up for DOWNLOAD THE FREE MARKET RESEARCH KIT. Copyright of Alibaba SWOT and PESTLE Analysis is the property of Barakaat Consulting. Fundamental Name: Facebook, Inc. Regular reporting and SWOT analysis represent another layer of strategizing and analyzing your social data in pursuit of better ROI. In case you want this report emailed straight into your email inbox, kindly share your details below. Sitemap, the number of retail stores than Nike has, deliver to any location in the world within 48 hours, 60 micro-influencers engaged 8 million people, What is PESTLE Analysis? Despite the various benefits of a SWOT, there are a number of limitations. Alibaba SWOT & PESTLE Analysis - SWOT & PESTLE.com. The platform has over 20,000 brands from 77 countries as of 2019. SWOT is an analysis of possibilities, opportunities and business success. Porter's Five Forces Framework is a method of analysing the operating environment of a competition of a business. Maybe your front desk employees have a higher level of training and professionalism, or your business centerprovides more modern value, or your food and beverage is significantly better than the competitions. Canada is the country of multiculturalism, gorgeous forestry landscapes, and a generous supply of oil. This report is shared in order to give you an idea of what the complete Value Chain Analysis Report will cover after purchase. Whether youre in content marketing, product marketing, design, or sales, you operate with a target in mind. On April 4, 2022, the unique entity identifier used across the federal government changed from the DUNS Number to the Unique Entity ID (generated by SAM.gov).. Being able to spot and exploit opportunities can make a huge difference to your hotel's ability to compete and take the lead in your market. Due to the Spanish governments lockdown measures, only 3 of the 13 factories operated in the early months of the pandemic. Then, in India, which has one of the largest consumer markets in the world, Apple's market share is low, and the company has trouble bringing stores to India's market. The next step is to prioritize them by power and interest and to plot this on a Power/Interest grid. 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